Changing the Public Perception of Kratom
Today more than ever citizen activists have multiple platforms and opportunities to tell their stories, share their beliefs and work toward a common cause—and we need your help!
Nearly every week there is a news report or article that mentions Kratom. The initial reaction Kratom elicits from the general public, misinformed media, lawmakers and regulators typically is not positive. We're dealing with fear of the unknown.
Communications with legislators and reporters can feel artificial but are extremely important to get our message out, so here are some guidelines to help us be more successful. Our advocacy and education efforts with both legislators and the media will carry us forward into a future with Kratom if we do this right.
How to talk to Media and Legislators
Kill them with kindness EVERY TIME: though many of these stories and regulatory efforts feel like a personal attack, we cannot be defensive. It’s critical to be calm and polite. Find something, anything you agree with, and start off on a positive note.
Tell your story: your personal journey to find pain relief with Kratom is powerful. Provide a clear and concise account of who you are (your age, occupation and precise location), your ailments, how you found Kratom and how it’s worked for you.
Share the facts: Kratom is a natural and legal botanical. Responsible consumers are using it safely across the country and the world for relief of a variety of both mental and physical ailments. The situations and circumstances of a few, do not represent the many. Implementing sweeping, harmful legislation based on misinformation and alarmism is not a public safety solution.
Using accurate, but strategic language will strengthen the arguments you are making to audiences that do not have a sound base of knowledge on the issue. Here are some important buzzwords to keep in mind.
Being consistent in all communication and education will be key to changing the perception of Kratom and the key to ensuring it as a viable medicinal herb into the future. Together we can impact the debate and ensure our voices are heard. Stay tuned for additional talking points and fact sheets that may benefit our outreach efforts.